Challenge and Response
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Challenge and Response

An entertaining, enlightening and educational podcast of interviews and conversations
dedicated to informing listeners about positive, solution-based
ideas, actions and projects
in a diverse, eclectic array of fields
and the impact those are creating
for individuals, culture, society and our planet.
Mission

The mission of Challenge and Response is to inform listeners about
people, ideas, actions and projects
offering positive, solution-based, sustainable and healing responses
to social, economic, cultural and ecological challenges.
This project is designed to inspire and connect people
across diverse and eclectic fields of interest.
Design Outline

Initially, the project aims at weekly episodes,
40' - 60' in length,
planned in seasonal series
with a concurrent blog including a transcript of the podcast,
an article created or selected by the podcast guest,
aligned supplemental material
or some combination of same.
Eventually, I envision a membership structure
to support a network of solution-based individuals, projects and organizations
for mutual support, connection, interaction, communication, inspiration and encouragement.

This membership structure leads to workshops and courses.

Schedule

Immediate
Prelaunch


Prelaunch = 10/15/2020 - 12/22/2020
Intro episode on 12/22/2020
Weekly episodes begin
Prelaunch includes first five episodes 12/22, 29/2020, 1/5, 12. 19. 26/2021

Prelaunch includes design and creation of format presentation,
outreach to initial and future guests, all tech considerations, planning and promotion strategies.

Weekly episodes
2 - 10/2021


First year
11/2020 -10/2021

Immediate Need

For pre-launch
now through 12.22.2020

Intention is to create, produce and promote a high quality show right out of the gate
for the highest impact in the shortest amount of time
and to immediately build the listener base and project membership.

$5,000 investment from 3 Producers
who can choose one guest (that may be themselves) and topic

Topics

Examples

General categories
(Identify specific challenges and responses)

With sustainability, holistic perspectives and healing in mind

FOOD
ENERGY
HOUSING
TRANSPORTATION
CLOTHING
COMMUNICATION and language
FINANCE money and alternative exchange
TECHNOLOGY
REFORESTATION
HEALTH body, mind, spirit
Alternative EDUCATION
NATURE
EARTH
SELF REALIZATION
CONSCIOUSNESS
TIME
ARCHETYPES
CREATIVITY
THE ARTS
Belonging / Community
Self-interest / Cooperation
Children
Aging

Theory of Change
Culture, Cults and Changing Mindsets
Healing-Centered Health and Well Being
Personal health and responsibility
Personal energy consumption and production
Personal food production


Maslow's Hierarchy of Needs
especially in light of ecological concerns

    Physiological / food, water, warmth, cooling, rest (housing, clothing)
    Security / Safety / order, finance, predictability, control
    Belongingness / love, friends, intimate relations, family
    Esteem / prestige, feeling of accomplishment
    Self Actualization / achieving full potential, including creative expression and activities
The problem with self actualization needs in a time of basic and psychological challenges

Finance / ESG and Impact investing
Retrofitting industry (Ray C. Anderson)

Historic thinkers
20th c.
Arnold Toynbee
C. J. Jung
Aldous Huxley
Ivan Illich
Neil Postman
Rudolf Steiner

Value of and need for music, theater, visual arts

Interview outline

General framework
(Tailored to specific guests)

Who are you? (Intro)
What is your background? (story)
What is your idea, project, endeavor?
What personal experience led you to this particular engagement? (story)
What was the challenge you started with?
What was your original idea?
What was the process and your imagined steps at the start?
What surprised you about the way the process changed? (story)
What were some of the unexpected challenges and opportunities encountered? (story)
What objections did you encounter and how did you overcome those?
How do you maneuver through issues of self-interest?
How did you respond to these challenges and opportunities? (story)
What examples of success can you describe? (story)
How do you measure success and did that change in the process to date? (story)
How do you consider your outcome and impact to date?
If asked to provide proof, what would that be?
Can this experience and criteria lead to further and sustainable success?
How can you teach and engage others through this experience and outcome to date?
In what way(s) was this a healing experience? (story)
What is the practical application for individuals, local and larger organizations?
Has this experience and outcome to date provided any new way of operating outside of a traditional or conventional norm?
Created a new paradigm or reality of any sort?
If so, please describe. (story)
What hope do you feel moving forward?

Guest ideas

sample list


Kyle Cease
Being present

Seth Godin
Opening

Walter Isaacson
(on education and learning outside of the classroom)

Tim Ryan (D-OH-13)
(on operating and creating movement within a calcified government mindset/structure and/or local politics)

Phillip Kennicott
(on the importance of historic visual arts in museum architectural settings)

Jerry Brown
(on Ivan Illich, and/or rebuilding after your work is dismantled)

William McDonough
(on applications of cradle to cradle for the general population)

Mark Ruffalo
(on alternative forms of activism and unifying activists into tangible projects)

Yo Yo Ma
(on the traditional and vital role of performing musicians in international relations)

Molly Crabapple

Marc Benioff

John Stewart

Jon Miller Chernoff

Andy Goldsworthy

Andre Gregory

Oscar Eustis?

Christopher Alexander

James Turrell


?Robert (Bob) Persons

Pema Chödrön

Eric Utne
(on community)

HEALING-CENTERED HEALERS

Body
Mind
SPIRIT

Robert Rubinstein
(on ESG and Impact investment )
Mungo Park

SOMEONE on language and semantics!!
?John Baugh?

Needs

For launch and initial year start up
Project intends to be fully self-sufficient by end of first year
through a combination of sponsorship and membership contributions.
Immediate, prelaunch need = $ 15,725

First year total support $80,950
/ $6746 mo

After prelaunch need met
Balance = $65,225 an / $5,436 mo


ITEMIZATION

Tech support


30 hours prelaunch @ $35 /hr = $900 - 1,000
15-30 hours per month support / 11 months = $500 - 1,000 mo / $ 11,000
$300 annual software
$12,300 an
Prelaunch allocation= $3,300

Promotion

Prelaunch 30 hours @ $25 hr up front $750
32-40 hours per month = $800 - $1,000 / $ 11,000
$11,750 an
Prelaunch allocation = $2925

Production and Administration

54,900 an / $4,575 mo
Prelaunch allocation $ 13,725


Overhead
1,600 mo / $ 19,200 an

Creative Director
2,000 mo / $ 24,000 an

Admin Support
15 hours wk $15 per hour / $225 mo
(may be folded into promotion position)
$ 11,700 an

Equipment

iMac (refurbished) $2000
+
Miscellaneous software and membership costs
(Not determined, relatively minimal)

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